Besties Unite: Coca-Cola and OREO Join Forces for a Unique Flavor Experience

In a collaboration that no one saw coming—myself included—Coca-Cola and OREO have joined forces to create something truly unexpected. Yes, you read that right: Coca-Cola is now an OREO! The two iconic brands have teamed up to blend their signature flavors into limited-time products that are sure to surprise and delight fans everywhere.

Through distinctive flavors and packaging, Coca-Cola® and OREO® have teamed up to develop two limited-edition products, Coca-Cola® OREO™ Zero Sugar and OREO® Coca‑Cola™ Sandwich Cookie, which celebrate the "real magic" of friendship.

Both have a modern, black-and-white packaging style that embraces inventive aspects like stacked Coca-Cola® bottles and OREO® cookie embossments while being loyal to the two iconic brands.

The Coca-Cola Creations platform has unveiled two new limited-edition products for Gen Z enthusiasts: the Coca-Cola® OREOTM Sandwich Cookie and the Coca-Cola® OREOTM Zero Sugar. Both products have distinctive flavors and immersive experiences.

“We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa,” said Oana Vlad, Global VP, Brand Strategy at The Coca‑Cola Company. “Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”

Coca-Cola and OREO have teamed up to launch a campaign called "Bestie Bond," which honors the value of friendship and unity. Immersion digital and physical experiences, including "Bestie Mode," where fans can combine their musical preferences to create personalized playlists, are part of the campaign. Live events, Ferris wheel takeovers, and coordinating temporary tattoos are also part of the promotion. Given OREO's history of influencing pop culture, success is predicted.

“OREO has emerged as one of the world’s most beloved Gen Z brands by continually pushing the boundaries of flavor innovation that affirm its credentials as the world’s favorite cookie,” she noted. “We’re proud of the collective bravery our two brands have shown in letting our distinct IP be molded and changed in different ways. We believe ‘Real Magic’ happens in unexpected moments of connection. And this is definitely unexpected.”

Additionally, this is by far the largest Coca-Cola Creations relationship. Beginning in September, Coca-Cola® OREOTM Zero Sugar will be available in 35 global regions, including the US, Canada, China, Mexico, and Brazil. In some areas, participating 7-Eleven stores will also sell a frozen version of Coca‑Cola® OREOTM Zero Sugar.

With OREO cookies, Coca-Cola Creations has unveiled a redesigned taste experience, its first culinary partnership, and a TV campaign. With the debut of OREOTM Zero Sugar in stores across 35 regions globally beginning in September, this is the largest relationship between Coca-Cola Creations and the company. There will also be a frozen variant offered at some 7-Eleven outlets.

Hopefully, we at the PH will experience this too.

Via Coca-Colacompany