Mars Introduces New Peanut Butter & Jelly M&M’s, Bringing a Classic Sandwich Flavor to Candy Aisles

It’s officially peanut butter jelly time for M&M’s! Mars has just announced the long-awaited release of its new peanut butter & jelly flavor, and candy lovers are buzzing. The iconic treat now comes with a berry-flavored outer shell and a smooth peanut butter center, offering fans a sweet throwback to the comforting taste of a PB&J sandwich in every bite. Staying true to its classic miniature size, this nostalgic twist on a favorite promises to bring a bit of breakfast bliss to your snack game.

“Peanut butter M&M’s have always been a popular flavor with our fans, so we’re excited to double down on their excitement — with a twist,” Gabrielle Wesley, the chief marketing officer of Mars Wrigley North America, shared in a statement provided to Food & Wine. “Our new M&M’s Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”

Mars is catering to the cravings of Gen Z and Millennials with the early debut of another peanut butter-based treat, M&M’s Milk Chocolate Pumpkin Pie. Released seven weeks ahead of schedule, this summer surprise arrives just in time to build excitement for the upcoming autumn season. The new flavor pairs the creamy richness of peanut butter with the warmth of pumpkin pie spices, making it a perfect fit for those already gearing up for fall festivities. With its early release, Mars is tapping into the growing trend of savoring autumn flavors long before the leaves start to change.

Tim LeBel, president of sales and chief Halloween officer of Mars Wrigley North America, said at the time, "We celebrate Halloween every day, all year long." "We know that our 2024 Mars Wrigley Halloween product lineup will be among the "excellent" items on Halloween night because it reflects our consumer obsession and offers a playful blend of taste, creativity, and on-trend seasonal offerings."

In addition to being offered in three sizes on MMS.com starting in December 2024—Single Size (1.63 oz.), Share Size (2.83 oz.), and Sharing Size Stand Up Pouches (8.6 oz.)—the new Peanut Butter & Jelly flavor will soon be available at stores throughout the United States.