Coca-Cola delivers the canned "Jack Daniel's and Coke" beverage to the Philippines

The perfect combo drink we have been eyeing  for so long is now available in the Philippines. In an effort to increase its market share in the alcoholic beverage industry, multinational beverage producer Coca-Cola announced that it would introduce its new ready-to-drink whiskey and cola mix to the Philippines this month. It is now available on malls and convenience stores

"This Jack Daniel’s partnership that we have, which we’re bringing to the country, it's something that we’re bringing in here because the Filipinos are fans of the Jack and Coke mix," Coca-Cola Far East Limited’s ASEAN and South Pacific East Region Frontline Marketing Director Cesar Gangoso III said.

Lemon-Dou beer has received an "encouraging reception" in the Philippines, and the company is expanding its footprint to meet consumer demand.

"Our decisions are influenced by what consumers want and we see a lot of potential for us to expand our beverage portfolio into this space because we see a lot of consumer desires opening up in this area," he said.

They are looking to expand our beverage portfolio into the alcohol space due to consumer desires.