The Viral Knafeh Chocolate Bar from Dubai: Everything You Need to Know

With the viral rise of Dubai chocolate on TikTok, many people have given it a try. However, it's essential to understand what makes this chocolate unique and where to purchase the authentic version, rather than settle for local imitations. If you can afford it, experiencing genuine Dubai chocolate is highly recommended. Known for its vibrant green filling, Dubai's knafeh chocolate bar is a well-liked doom scrolling fad on Facebook, Instagram, and TikTok. It's almost a thousand pesos, sold out fast, and only available in Dubai. Because not everyone has the financial means to travel to Dubai, rarer instances can be found through pasabuys.

Dubai confectioner FIX Dessert confectioner is the creator of this widely shared knafeh chocolate bar (fyi, FIX stands for "Freakin' Incredible Experience"). The owner of this chocolate shop, Sarah Hamouda, claims that despite having no prior experience in the culinary arts, she felt compelled to create her own chocolate shop one morning in 2021.

The woman-founded company FIX Dessert Chocolatier is well-known throughout the world for their invention, Can't Get Knafeh of It, which is a milk chocolate bar with a crispy knafeh filling composed of caramelized knafeh, pistachio cream, and tahini paste. Middle Eastern delicacy knafeh is constructed of layers of cheese and kataifi pastry that have been dipped in syrup.

FIX Dessert Chocolatier's cleverly called "Can't Get Knafeh of It" chocolate bar has a vibrant orange and green splatter design. It has a three-day shelf life and is only offered in Dubai. Deliveroo handles delivery. With no approved resellers and a price of 68.25 AED, the bar is a well-liked option for people who are not in Dubai.