Sellers can use Amazon to copy and paste links for AI to create product pages.

In an effort to shorten the time it takes to list a product on Amazon from another website, Amazon is launching a new generative AI function that enables merchants to construct product pages with just a link.

Not because it is copy and paste you can do everything but of course Amazon warns sellers that if they choose to paste a URL to create the product page, they must be the owner, rights holder, or have the license to use the link’s contents. Otherwise, Amazon says it may take legal action if it finds out the seller misrepresented their ownership of the website. The Verge reached out to Amazon for more information on its safety guidelines for the feature.

In the upcoming weeks, US vendors will be able to access the service, which is now rolling out.

According to Westmoreland, vendors have embraced the AI tools that Amazon has introduced thus far. According to Amazon's AI product text generating service, "nearly 80 percent" of consumers accept listings that are written by AI with minimal modification by humans.

AI technologies, such as product listing text generation and photo generation, are now available on Amazon for both merchants and buyers. An AI chatbot named Rufus evaluates models and responds to inquiries from buyers. Using its AWS cloud service, Amazon hosts models and a text-to-image generator in addition to investing in generative AI.

The Verge