Your Favorite Songs Are Being Removed From TikTok by Universal Music Group

We may have fun and learn a lot with Tiktok. We get addicted to this app since it uses a variety of music, both new and old, but when our favorite songs are removed, our hearts bleed. Why do they do this? if they are aware that we adore it.

A lack of consensus on important issues including payment, artificial intelligence, and safety led to Universal Songs Group removing its songs from TikTok. The label company contended that the obligations it had to artists outweighed the drawbacks of users uninstalling the app. UMG was accused of lying and greed by TikTok, and the musicians' contract was about to end. For both artists and TikTokers, this maneuver is considered unfamiliar.

Why did UMG remove the song?

Three issues were raised in UMG's letter: compensation, AI safeguards, and internet safety. According to UMG, TikTok only contributes around 1% of the company's overall revenue and only wants to pay its artists "a fraction of the rate" of other social media sites. Amidst "the tidal wave of hate speech, bigotry, bullying and harassment on the platform," which affects their artists, UMG is concerned about TikTok's inconsistent content moderation. The company also criticized the prominence of AI recordings on TikTok, accusing the app of "nothing short of sponsoring artist replacement by AI."

By taking down the music of some of its smaller artists, UMG alleged TikTok was using intimidation methods in its discussions. The business alleged, "TikTok tried to intimidate us into taking a deal that was not reflective of their exponential growth, far less than fair market value, and worth less than the previous deal." In taking this stance, UMG noted "an overriding responsibility to our artists." "We believe our greatest responsibility to you is to make sure your songs are appropriately compensated, on platforms that respect human creativity, with your music in environments that are safe for all and effectively policed," the business stated in a separate email to songwriters.

Via Vulture