Disney starts to crack down on certain individuals who share their passwords.

Following Netflix's example, Disney is outlawing password sharing on its streaming platforms. In order to avoid impersonation, Hulu subscribers will be prohibited from sharing their accounts with anyone outside of their family as of March 14.

“You agree not to impersonate or misrepresent your affiliation with any person or entity, including using another person’s username, password or other account information, or another person’s name or likeness, or provide false details for a parent or guardian,” the agreement terms say.

Although it's unknown when the password-sharing clause was added to the Disney+ and ESPN+ agreements, all three user agreements were last amended on January 25.

According to the user agreements, the business may examine users' accounts to make sure they abide by the policies on password sharing. According to the user agreements, those who break the terms risk having their accounts restricted or cancelled.

Disney CEO Bob Iger made a clue about the move in August when he stated that the business intended to handle password sharing in 2024.

“We certainly have established this as a real priority,” Iger said on Disney’s fiscal third-quarter earnings call. “We actually think that there’s an opportunity here to help us grow our business.”

Disney's plans to address password borrowers on its three streaming services may be further clarified by Iger, who is scheduled to talk at the company's fiscal first-quarter earnings call on February 7.

Disney's revised terms of service followed Netflix's successful crackdown on password sharing, which resulted in a massive increase in new members as password "borrowers" were forced to sign up for their own subscriptions.

Netflix said last week that as of the fourth quarter, its subscriber count had reached a record high.

Via CNN