Nike and EA Sports collaborate on video game NFT collections.

Nike Virtual Studios and EA Sports have just announced a new agreement to develop their virtual sports experience.

Members of Nike's Web3 community and marketplace.SWOOSH will have access to special "virtual creations" or NFT collections, which will be used and worn in future EA Sports titles.

According to CoinDesk, the.SWOOSH community's first NFT collection, the Our Force 1 (OF1) set of virtual inventions, sold over USD 1 million.

“This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base.” – Ron Faris, GM of Nike Virtual Studios

Although .SWOOSH is still in limited beta, individuals can register to become members at welcome.swoosh.nike. Follow the dotSWOOSH blog and @dotSWOOSH on Twitter and Instagram to remain up to date.

There are no particular titles mentioned, but more information on the integration of the .SWOOSH community with upcoming EA SPORTS experiences is expected in the coming months.