Apple introduces the iPhone 15 Pro and iPhone 15 Pro Max.

The long wait is over....drumroll please....iPhone 15 is here and this is what you need to know.

The iPhone 15 will start at $799, and the iPhone 15 Pro will start at $999. The iPhone 15 models will be available for pre-order on Friday and for sale in stores on Friday, September 22.

Apple also announced the new Apple Watch Series 9, featuring Apple's in-house silicon chip and ultrawideband connectivity. The updated Apple Watch will let users log health data with their voice, use "name drop" to share contact information by touching another Apple Watch, and raise their wrist to automatically brighten the display. The second iteration of the rugged Ultra smartwatch line features an updated S9 custom chip and a new UWB chip.

Apple is introducing a new gesture control called Double Tap, allowing users to tap their index finger and thumb together twice to answer or end phone calls, play and pause music, or snooze alarms. The update will also bring adaptive audio to the AirPods Pro, adjust noise cancellation and volume based on a user's surroundings, and introduce conversation mode.

Apple's next-generation software for the iPhone will be available to download starting on Monday, September 18. The company will no longer use leather in any new Apple product, including watch bands, and will begin using a new textile called "fine woven," made of 68% post-consumer recycled content.

“Beyond expected improved performance and incremental innovation embedded into Apple’s new products, it is great to see Apple communicate on sustainability as a new competitive advantage — especially with Apple’s first carbon neutral products,” Forrester Principal Analyst Thomas Husson said in emailed commentary following the event.