Lazada unveils LazzieChat, the first eCommerce AI chatbot in Southeast Asia.

Lazada released its very own eCommerce AI chatbot and it is the first one in southeast asia. Lazada Group has launched LazzieChat powered on OpenAI ChatGPT technology in Azure OpenAI Service.

To create an entertaining, educated, and customized shopping experience, LazzieChat may answer consumers' purchasing inquiries on the Lazada platform.

"Lazada is one of the first Southeast Asian eCommerce companies to integrate ChatGPT in Azure OpenAI Service into our chatbot. We are pleased to provide our users with LazzieChat as part of our continuous investment in technology to build a high-quality digital ecosystem that is set up for long-term growth," said Howard Wang, Chief Technology Officer, Lazada Group. "Online shopping journeys are becoming more dynamic with the help of technology. We want to bridge the gap between offline and online shopping by providing high-quality experiences that consumers love, and create value for brands and sellers who can tap into new technologies to reach out to a wider audience. We are confident AI will drive new developments in making online shopping and selling a seamless daily activity for everyone."

LazzieChat is especially effective for fast-moving consumer goods categories like fashion and cosmetics, which are among the most popular things purchased on Lazada. LazzieChat can also assist brands and sellers on the Lazada platform enhance product visibility and is available around the clock.

LazzieChat makes use of Lazada's own AI technology and platform, as well as the natural language capabilities of Azure OpenAI Service. It can interpret and react to inquiries in a natural manner, as well as offer relevant items or subjects that may be of interest to the user. It can also search up product descriptions and link goods accessible on Lazada straight in the chat console, allowing consumers to be educated and confidently purchase swiftly and efficiently.

LazzieChat is available in English, English, and Bahasa Indonesia, and Lazada is constantly refining its algorithms to spot improper information and improve its AI.